Archive for February, 2011
What things come to your consideration when you make a purchase on a new car? Some might say its quality, some might say its safety.Take a campaign set for the Tesla Model S. Peter Rawlinson, Tesla Vice President, commits to convince the Americans before launching more serious advertisment to persuade them to make a purchase. It is one of his effort to convince the audiece at North American International Auto Show by putting the Model S’ bare aluminum part and the steel bumper on a clear display. He believes consumers’ perception on car safety will be crucial to determine the survival of any automakers in the tight market today.
Priced at $57,000, this four-electric sedan proposes body shell which is claimed to be the lightest of its kind, but guaranteed to be the safest. It is necessary to confirm its safety first regarding the number of accident occurence in 2009 throughout the United States, bringing letal end to more than 12,000 people due to either its side impact or rollover crashes.
Consumer Reports released a report on consumers priority when purchasing a car. Safety is ranked in first place, chosen by 65 percent of consumers to be the ultimate of purchase consideration factor. Fifty-seven percent of consumers rate quality as first consideration, placing this quality factor second. The winners are BMW 5-Series, Cadillac CTS and Subaru Legacy, rated to be the safest cars on the market today.
Behind the Numbers
Insurance Institute of Highway Safety selected some vehicles which were awarded to be the Top Safety Picks for 2011. Crossovers, SUVs and pick-up trucks were then excluded from the list. We then scored cars using categories that IIHS pronounces to be significant in reducing crash risk. The selected model should exhibit good score in crash tests of front, side, rear, and rollover. The winners are cars that can prove to go through that selection.
A 40-mph frontal offset crash is applied for front assessment. Slow-motion film analysis is utilized to measure the restraint system. Side assessment is performed by striking a barrier speeding at 31 mph to the side of vehicle. To measure the strength of roof, a metal plate is pressed against the roof at 0.2 inches per second. Good score will appear if the roof may bear a force of four times its weight before five inches of crush are visible.
Rear test simulates a vehicle is stuck from behind at 20 mph. This test involves a dummy to assess neck pressure when collision happens.
Some publishes on crash test conducted by IIHS or others have given significant pressure to automakers to develop their crash score. When the first crush test was published by IIHS in 2009, there were only one-third of the SUVs that deserved good rating on roof test. The score is getting better for overall SUVs nowadays. Now vehicles are equipped with standardized head and airbags to help them pass the test.
Small and Safe?
Regarding crush test, you may wonder how a tiny car such as Smart Fortwo or Ford’s Fiesta may pass the test. Or, how can those tiny cars survive when struck against vehicle weighing in twice? Those two cars pass the federal safety standards indeed.
Bigger dimension suggests better protection when you unexpectedly involve in a crush.
The list then is dominated by big sedan such as the Buick LaCrosse and Mercedes-Benz C-Class. Chevy Cruze is the smallest vehicle on the list sold on $16,275.
Mostly due to consumer perception on safety, small cars will hold a tough competition in American car market, even if they pass federal standard on safety. Dieter Zetsche of Daimler predicted that small car won’t make any hit in the U.S. Marketplace.
Fortunately, many small cars are equipped with effective safety features utilizing advances technology. They feature excellent braking and urgent situation handling system to help any driver avoid a crush.
The winner must stand out tests of get struck from 60 mph and handling tests demanding steering around some obstacles at high velocity. The list comes up with popular brand such as the Ford Mustang GT, Mini Cooper S as well as Lotus Elise in that list.