Over the past 10 years I have had occasions to visit a number of car manufacturing plants all over the world. Most of them look similar. The Ferrari factory at Maranello, however, is a different ballgame altogether. To keep the climatic conditions uniform throughout the year they have greenery inside the machine shops with plants growing indoors. This is the first time I have seen something like this in all the manufacturing facilities that I have visited so far.

A week before the Force One was launched, we travelled to Pithampur in Madhya Pradesh, where this SUV is being manufactured, to get a first-hand feel of this vehicle that is ready to take on the likes of Tata and Mahindra. To start with, competing with two such big names that have established themselves so well in the Indian market is a challenge in itself. The Force One, however, looks quite determined to accept the challenge in the most sporting spirit and showcases its potential to capture its share in the market.